I was shocked to learn a simple fact, SEO – (Search Engine Optimisation) really should be renamed Google optimisation. I am not a newbie to this game (Website Blue has been implementing SEO and SEM for nearly 4 years now), however it was only just recently that on one of my customers Google AdWords campaigns that I decided to mirror the same campaign in yahoo’s very clunky PPC (Pay Per Click) program named Yahoo Search Marketing. The result was less than satisfactory. I guess what I expected was about to get something around 30 % of the traffic that Google provides, the actual result was less than 10%.

My ad and keyword settings for this particular campaign were rather simple but very targeted, in fact only people connected to the internet in Brisbane would view my ad. I made sure I mirrored all of these settings to make sure that I was comparing apples to apples.

This got me thinking about how much market share Google really has and if in fact it is whether perusing the other engines for traffic. My impressions from media and internet exposure I would have said that Google had about 70% market share followed by yahoo then Bing then the others...

Here are the finding …. In 2006 ! (Based on amount of searches) Google had 43.47%, Yahoo 28.8%, MSN 12.8. Now in 2008 we see a dramatic change, Google has 66.44%, Yahoo 20.59%, MSN, 5.16%. Now for present day Google has a whopping 90.77%, Yahoo 4.12%, MSN now called BING just 3.41 %

The Answer is simple, 90.77% Google is the clear winner, put all of your marketing efforts here... for now at least anyway :-)

In light of the recent iPad release that has been covered in abundance on any design related blog, I thought I’d share a multimedia tablet concept I’ve found. The MacView has got to be the coolest concept I have seen for a tablet with two touch screens, possibly even cooler than the iPad itself!

I’ve come across this amazing online tool and just loved it, as I’m sure you will! Odosketch allows anyone to sketch incredible creations using their digital canvas, online. It’s papery textures and life-like brush effects that make you forget you’re using a computer.

The website also features a playback feature that literally recreates a drawing from an empty canvas to the final piece, animating each brush strokes the drawer’s made. Just by watching this amazing drawing techniques can be revealed.

It’s a community based application, so sketchers can sign-in to their own private collection of work and browse other recent sketches from other artists.

http://sketch.odopod.com/

A peek at some branding for a new client we were commissioned to undertake. Group Training Association is an industry body that represents 34 Group Training Organisations around Queensland and Northern Territory. They were brave enough to recognise that a brand refresh was required. We created a bold corporate logotype representing the one entity (GTA) encircling the two other entities (the Employers and the Trainees) seeking (radar-like waves) and finding each other, which is represented in them overlapping within the main (GTA) circle.