Search Engine Marketing

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Search Engine Marketing (SEM) put simply is where you buy search phrases from search engines and when your phrases are typed into the Engine, your ad will show. This is commonly known as Pay per Click (PPC) advertising eg Google AdWords). We recommend using this method of advertising while your SEO campaign is building or simultaneously with SEO to capture more types of traffic to your website.

SEM is instantaneous and if done correctly, very rewarding. It really is a great way to test the water for what you may be able to achieve when your site is on page 1.

Website Blue is a Google AdWords Professional Company. Our SEO team are fully qualified to run your PPC campaigns and keep you up to date on your online marketing spend and Return on Investment.

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Keyword Research The most important phase of the process is key phrase research, this is where we do the market research and find out what people are actually searching for when the look for business like yours, you may be surprised at the results. Often we find that phrases that customer believe that should be optimised are vastly different from what people are actually type into the search engines to potentially find your business.
Reporting Process at any time, you can see the performance of your campaign in real-time and we can make adjustments automatically for you based on your budget and return on investment.

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