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Articles by Author × Luke Thomas

Real Estate Websites – You’re doing it wrong

Years ago, your agency’s website was there to showcase properties you have for sale, gain interest from prospective buyers to view open homes and capture leads.

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HOW TO DESIGN YOUR REAL ESTATE BUSINESS CARD

Professional real estate business cards do many things. They are a great defense for your clients to fend off would-be agents.

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RSS Your Real Estate Agent

  • Sharing your articles on Facebook
    As the largest social media platform in  Australasia with approx 18M Aussies and almost 3M Kiwis using Facebook each year, this is where you can start your online relationship before you meet your next seller, buyer or investor face to face.
  • How to increase your online real estate leads
    How you engage and retain customers can make or break your ability to generate online real estate leads. If your social media posts are falling flat, your email subscribers are dropping off and your online listings aren’t getting the views they deserve, it might be time to reconsider your approach. Check out these 5 quick […]
  • Why your real estate website needs SEO
    As a real estate professional with a website, you should have a basic level understanding of what SEO is and how it works to increase your brand awareness to your local property loving community. Let’s make it simple for you.
  • Getting to Know Your Website (Part 4)
    Welcome to the next article about important components of your website. Our previous article looked at analytics and analysis of your website to understand more about your customers and their online behaviour. In this article, let’s have a look at the best metrics to use for a small business website.
  • Getting to Know Your Website (Part 3)
    Welcome to the next article about the important components of your website. Our previous article looked at content and search optimisation of your website. Now it’s time to look at analytics and analysis to help you understand more about your customers and their online behaviour.
  • Getting to Know Your Website (Part 2)
    Welcome to the next article about important components of your website. Our previous article outlined the importance of your website purpose and message. Let’s have a look at the next stage of content and search optimisation.
  • Getting to Know Your Website (Part 1)
    Website Purpose and Message - the first thing to think about when creating a website for your agency is what will it be giving your customer.
  • Real Estate and Digital Marketing: the basics
    Getting into digital marketing can be overwhelming for a lot of people, especially real estate agents who are used to doing "non digital" marketing.  Take a quick look at some of the more popular options so you don't feel pressured to do everything all at once. 
  • Digital Channels – what you should know
    The digital world is expanding every day... new channels of communication and digital tools are popping up at an increasing rate. The important thing to remember as a small business that not every channel will be where your customer wants to interact with you.
  • Quick tips to use social media to build your online brand
    Social media content for real estate is challenging so many different types of content to create and share. The most important thing to consider is how you are bringing people together to the centre of your universe to build your online brand.

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